Provincial support for the Town’s West Wasaga Secondary Plan will accommodate future growth in a strategic, coordinated way that will help the Town develop into a complete community, attract jobs and investment, and protect the Town’s only Employment Lands.
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Mayor's Message
Last year, as Wasaga Beach marked its 50th birthday, our Council made a choice: continue doing things the way they’ve been done for 50 years, or challenge ourselves and our partners to do things differently, work together differently, and achieve radically different results.
We chose change. The Ontario government listened and took action.
On behalf of the people of Wasaga Beach and this Council — thank you, Premier Doug Ford.
From building Destination Wasaga to building more homes faster — today, we are moving Wasaga Beach forward.
A great place to live is a great place to visit.
“A place where people will love to live, is a place people will love to visit.” In Wasaga Beach, this is our north star. It means that if we focus on building a thriving and complete community where people love to live, work, learn and play, we will also strengthen our tourism economy and attract visitors from across Canada and around the globe. That’s what we’re doing.
Between August 18 - 20, 2025 I and a delegation made up of Council and senior staff will travel to Ottawa to attend the 2025 AMO Conference. We are heading to AMO this year to share more of our bold ideas and to continue building new partnerships. We want to demonstrate how the other 97% of Wasaga Beach Provincial Park that stretches far beyond the beach—along the Nottawasaga River, across dunes and over 30 kilometres of forested trails—can become Wasaga’s first provincial tree-top campground and Canada’s next iconic nature-based destination.
That’s not all.
We want to reinvigorate our main street; deliver a bold tourism strategy that includes more sports and live music festival programming than ever before; strengthen our economy; build more homes faster; get shovels in the ground on affordable housing and more long-term care units; make life better for our full-time residents; and ignite tourism in South Georgian Bay and Ontario.
I encourage you to review the Town of Wasaga Beach 2025 AMO Asks and learn more about Council’s advocacy, below.
We’re thinking big and proposing bold ways that the town and province can work together to build a stronger Ontario while we make Wasaga Beach one of the best places in the world to live, work, learn and play.
Sincerely,
Brian Smith, Mayor
Town of Wasaga Beach
Summary of 2025 AMO Asks
We are here to talk about our vision for the future of Wasaga Beach, explain how it supports provincial priorities, and connect with partners who will help us turn this vision into reality.
2024 AMO Asks
Downtown Redevelopment Master Plan
The Town is now re-imagining and redeveloping the commercial area and Town-owned lands at its beachfront, in partnership with the award-winning Sunray Group of Hotels.
Tourism Destination Management Plan
Identify new sport, tourism and recreational experiences that could be offered at Wasaga Beach Provincial Park and Town facilities, including our new $60-million NHL size, twin pad arena.
Investing More in the World's Longest Freshwater Beach and Nancy Island
Working together, the Province and Town can leverage existing assets in our community, including Wasaga Beach Provincial Park, to grow tourism in the province, and create jobs and economic opportunities in our Town and region.
