“Across Ontario, our government is helping build tourism destinations that increase visitation, create jobs, and drive economic growth. This bold and collaborative transformation project will revitalize Wasaga Beach’s iconic waterfront and elevate the town as a premier tourism destination for travellers from across the country and around the world. Our government’s investment will help both protect local workers and businesses and preserve a cherished piece of Canadian history.”

— Stan Cho, Ontario Minister of Tourism, Culture and Gaming

“Wasaga Beach is one of the crown jewels of South Georgian Bay, and it’s a place where generations of families have created lasting memories along its world-famous shoreline. Our government is proud to invest in this vibrant and growing community, and I’m excited to see this project moving forward. It’s equally encouraging to see the Town partnering with an Ontario company to reimagine Wasaga Beach as a globally recognized, four-season destination.”

— Brian Saunderson, MPP, Simcoe-Grey

“Re-imagining a community is complex—and Wasaga Beach is no ordinary community. It’s the world’s longest freshwater beach and home to Ontario’s first and most visited urban provincial park, with dunes, forests, and over 30 kilometres of trails. It’s also one of Ontario’s fastest-growing communities. At Urban Strategies, we bring fresh eyes and global best practices to complex projects, without preconceived conclusions. We look forward to crafting a bold vision and path forward with the citizens of Wasaga Beach – the people who live, work, learn and play in this iconic community 365 days of the year.”

– Tim Smith, Principal at Urban Strategies

“As Chair of the Town’s Economic Development and Tourism Advisory Committee, I’m incredibly excited to see Destination Wasaga moving forward. This process will redefine Wasaga Beach as a world-class, four-season destination — anchored by the world’s longest freshwater beach, vibrant heritage sites like Nancy Island, and a revitalized downtown. With thoughtful planning, infrastructure renewal, investment attraction, and strong community engagement, we’re building more than a globally-recognized recreation and nature-based destination — we’re building a community where residents and businesses can thrive all year long.”

— Steve Harlow, Chair, Economic Development & Tourism Advisory Committee

“As President of the Wasaga Beach Chamber of Commerce & Tourism, I’m thrilled to support Destination Wasaga—a transformative opportunity for our town. With nearly $38 million in provincial funding to revitalize our downtown, rebuild Beach Drive, preserve the heritage of Nancy Island, and reimagine our community as a four-season destination, we’re poised to unlock incredible investment and benefits in our community. From restaurants and shops to accommodations and attractions, our local businesses stand to gain from increased visitation and year-round tourism. More than that, this project enables us to build a truly welcoming, vibrant, and sustainable community that celebrates Wasaga Beach’s natural beauty, history, and character every day of the year.”

— Karin Greig, President, Wasaga Beach Chamber of Commerce & Tourism

“As someone who spent my youth enjoying the sun and surf of Wasaga Beach, I am deeply connected to this community. Our family operated Beach Bazaar here in 1976 – returning now with Sunray Group to build a premium Marriott Hotel and invest in its future is very rewarding, both personally and professionally. The Destination Wasaga approach aligns perfectly with Sunray Group’s commitment to sustainable, community-first development. This project honours the past, creates excitement for the future, and puts the local community first. Sunray Group supports this historic and collaborative effort to enhance Wasaga Beach’s appeal — not just as a great place to visit, but as a great place to live.”

— Ray Gupta, Chairman & CEO, Sunray Group of Hotels

“As CAO of the Nottawasaga Valley Conservation Authority, I’m encouraged by the collaborative momentum behind Destination Wasaga. Our watershed, which flows through Wasaga Beach and into Georgian Bay, depends on smart, resilient planning. Destination Wasaga’s focus on revitalizing Wasaga’s downtown, building climate-resilient infrastructure, prioritizing environmental leadership, and preserving heritage like Nancy Island aligns closely with our mission to protect the environment while promoting sustainable community growth. NVCA stands ready to support this transformational project—ensuring it enhances year-round recreational opportunities in the Town of Wasaga Beach while safeguarding the integrity of our watershed for generations to come.”

— Jennifer Vincent, Chief Administrative Officer, Nottawasaga Valley Conservation Authority

“As someone who helps bring live music, culture, and community together for the annual Wasaga Beach Blues Festival, I couldn’t be more excited about Destination Wasaga. Our annual live-music festival, along with other Town-organized concerts and live-music events throughout the year, draws tens of thousands of visitors to Wasaga Beach from across Ontario, Canada, and beyond. These visitors spend money at local businesses and fuel our local economy. This investment gives us the tools to elevate our events, create new year-round cultural experiences, strengthen our local businesses, and celebrate the unique energy of Wasaga Beach well beyond summer. The Wasaga Beach Blues Festival supports this effort to transform Wasaga Beach into a vibrant, four-season destination rooted in a love of outdoor recreation and live music.”

— Kathy Mulgrew, Wasaga Beach Blues Festival

“As a longtime business owner and active community member in Wasaga Beach, I’m proud to support Destination Wasaga. Over the years, our Canadian Tire team has been honored to sponsor local events, support community groups, and help make Wasaga Beach a place where families and neighbors can come together. This initiative will build on that spirit — revitalizing our downtown, preserving our heritage, and creating a four-season destination that benefits both residents and local businesses. I’m excited to see our community grow in a way that celebrates what makes Wasaga Beach truly special.”

— Ken Voss, Dealer Principal, Canadian Tire (Wasaga Beach)

"As a longtime developer who is passionate about the Wasaga Beach community, I’m thrilled to see our town step into this new chapter with Destination Wasaga. This isn’t just any revitalization—it’s a once-in-a-generation opportunity to transform our waterfront and our community into a vibrant, year-round destination. By combining big ideas, thoughtful infrastructure, environmental leadership, and heritage preservation, we can make Wasaga Beach one of the most vibrant and iconic places in the world to visit or call home."

— Mark Crowe, Stonebridge Building Group

“As the new partners at Skull Island Mini Golf, we are excited to support Destination Wasaga—a visionary project that aligns perfectly with our commitment to providing unique and memorable experiences for our guests. By enhancing public spaces and introducing innovative attractions, this initiative will not only elevate the visitor experience but also create a vibrant, year-round destination that benefits local businesses like ours. We look forward to being a part of this transformative journey and contributing to the continued growth and success of Wasaga Beach.”

— Garry Hewines, Partner, Skull Island Mini Golf

“As the owner of Catch 22 Fresh Market Grill, I’m excited to support Destination Wasaga because it’s about more than revitalization—it’s about imagining new, exceptional experiences for our community and visitors. Enhancing public spaces, attractions, and the downtown waterfront will draw more people to our town, which directly supports local businesses like ours. Destination Wasaga gives us the chance to create a vibrant, year-round destination where residents and visitors can dine, shop, and enjoy memorable moments—making Wasaga Beach a place people want to return to again and again.”

— Bob Bickmore, Owner, Catch 22 Fresh Market Grill